If you have plans of launching a small restaurant of your own with the food that you make, you will also need to put thought in to what you want the restaurant to look like. Many entrepreneurs think a lot about the food and the menu that you want to have but they do not put much thought in to the interior design of the restaurant which is a mistake. Although you will definitely have to serve up great food, what you will essentially be selling your customer is the experience. If your customer wants to have a coffee, they have the choice to have it in the office, to make themselves a coffee at home or to come to your restaurant or café and enjoy a café and often, after a long tired day at the office, on in the middle of a stressful day, they will come to your café for a nice coffee just so that they can relax, forget the world and have some time to themselves while having that coffee which is why they pay many times the cost of what a coffee would cost them at home.
Colours and themes
In order to decide if you are going to have a vintage little store with black & white wallpaper, vintage coffee pots, old fashioned furniture and pretty antique decorations or whether you are going to go for a modern café with all the latest cooking tools and luxury items, you will need to decide on who your customers are going to be and what you hope to make them feel when they walk in to your store. You will see that there are fancy expensive coffee shops that make their customers feel important just because they are holding a branded cup of coffee from that store and in a case like this, you will want to have an ultra modern store.
On the other hand, if you are hoping to achieve a homely atmosphere which will make your customer feel at home and relaxed, you can choose instead to get some brick wall wallpaper, some cozy couches, arm rests and even a work station that they can come and work at.You also need to figure out who you are targeting and make your coffee shop fit the needs of those people. As an example, if you are aiming at busy students looking to complete some homework or an assignment over a cup of coffee, you will need to have laptop plugging areas and phone chargers available at your store.